From Publishers Weekly
For those whose dreams involve using a small business "as a force for social change," entrepreneur Albion offers encouragement and valuable counsel. The second entry in the publisher's Social Venture Network
series, this is a guide to leading "a company that reflects your values" and, along the way, building "a better world for us all." Assuming that the reader is already a believer, but just isn't sure how to reconcile principle and practice, Albion frames his advice in terms of compassionate, socially responsible leadership, though a lot of it is just plain good management. It's about how to build a company with the right priorities from the beginning, not just adding a veneer of responsibility. The book is grounded in the voices of earnest entrepreneurs and unusual case studies you don't see in every business book—including stories of failure as well as of success. While some readers may find Albion insufficiently hard-nosed ("It's better to fail trying to do what you really care about," he writes, "than to succeed at something else"), his sincerity is undeniably compelling. (July)
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From the Publisher
"A perfect blend of inspiration and instruction, a must-read manual for anyone who aspires to a position of leadership." Alan M. Webber, Cofounding Editor, Fast Company Magazine "If you want to build a values-based business, as I did with Kinko's, Mark Albion provides you with the practical know-how to avoid mistakes and lead your company's growth." Paul Orfalea, Founder and Chairperson Emeritus
, Kinko's "If you want to build a business with social conscience, a company that reflects your core values and that people are proud to work for, True to Yourself will help you pour your heart into doing just that." Howard Schultz, Chairman, Starbucks Coffee Company "There has never been a more important moment for leadership from women. It is critical that we have equality in business as well as education and politics, as women recognize the social and environmental challenges we face and develop the courage to confront them. True to Yourself offers the practical guidance and support to allow women to meet these exhilarating challenges and help others working with them do the same." Susie Tompkins Buell, Cofounder and Chairperson Emeritus, Esprit Clothing Company
About the Author
Mark Albion is a social entrepreneur who has co-founded seven organizations, Including Net Impact
, an international network of MBA students and professional committed to using the power of business to create a better world.