What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth
- Subjects: Business & Investing, Industries & Professions
- Tags: Marketing, Marketing Lagniappe, Synergy Stan Takes, Experiential Marketing Agency
- Price: $11.48
- Paperback: 208 pages
- Publisher: 9 INCH Marketing (January 4, 2012)
- Language: English
- ISBN-10: 0984983805
- ISBN-13: 978-0984983803
- Product Dimensions: 8.9 x 5.9 x 0.6 inches
- Shipping Weight: 9.9 ounces
About the Author
Stan Phelps is Chief Solutions Officer at Synergy Events and Professor of Marketing at Manhattanville College. Founded in 1992, Synergy is an award winning Experiential Marketing Agency. At Synergy Stan Takes a wide look at Marketing with the premise of finding unique ways to engage customers. He creates signature experiences that accelerate business results. Stan believes the longest and hardest nine inches in Marketing is the distance between the brain and the heart of a customer. He’s committed to exploring the concept of Marketing Lagniappe. What’s Your Purple Goldfish? is the first book in a trilogy on the subject. Stan received a BS in Marketing from Marist College and a JD/MBA from Villanova University. He lives in Norwalk, Connecticut with his wife Jennifer, their two boys Thomas & James and a Glen of Imaal Terrier named MacMurphy.What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth Book Reviews
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